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Do the question 3 only,read the requirement i send you carefully--------production:clothing - Essay Example

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Running head: increasing online purchasing 30th November 2013 Increasing online purchasing In order for any firm to increase its sales and attain a competitive position in the market, it is imperative to ensure that effective marketing strategies that would ensure repeated purchases are emulated…
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Do the question 3 only,read the requirement i send you carefully--------production:clothing
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This implies that a firm must provide wide range of brands that the consumers will choose from. As the competition becomes stiff in the clothing industry, a business that specializes in the production of clothing especially women wear must provide clear images of their brands with the associated prices (Steven, 2010). The aspect of broad selection must be accompanied by provision of adequate information that is easily accessible by the consumers. Such information includes the prices, the rate of discounts, distribution centers, the various colours of the clothing, the occasions when a particular brand should be worn and advantages of each of the available brands.

Use of web servers Another way that increases consumer use of online purchasing in clothing is visiting of websites of the retailer directly. This means that one can go to the website and search all types of brands available to the vendors and one can just shop using search engines. This means that the customer must be specific to which brand that one needs and the vendor uses shopping cart software that will allow the customer to select a list of different brands of clothing available to the web server.

The aim of online shopping is to make business transaction be easy and reduce time to go and purchase different types of brands to the retailers (Good 2003). This means that the retailer will have to bear the cost of transport since he or she have to make sure it is delivered to the right owner. The web server allows the customer to sign up accounts that one can use to pay for the brands, again the web server may demand for the bank account number where they would deduct the price of the commodity, thirdly the customer can use credit cards numbers which are available and shop with those credit cards.

Online shopping makes the market to be stiff since many firms have started E- commerce which is beneficial to the customer and the retailers in term of security. Additionally, of online shopping is making the market to be globalized thus making the economy to double (Peterson 1997). Due to a lot of brands available to the web server, the consumers experiences some challenges since one must first screen the product before one buys and finally one compares to depth before going to purchase the product.

User friendly of the system Another major aspect that would increase the customer use of online purchasing is ensuring user friendly features of the system. The system must be above 80% user friendly and more convincing to the customer and this will ensure that the customer will come more times to make purchases. Improvements to the web site must be done like user testing, and again finding of problems and fixing them properly so as to win the customer. The use of cognitive walkthrough is used to identify how the user of the system is going to use it with ease and accomplish a certain task.

System walkthrough in the clothing firm must first be tested by the developers and designers of the system since the system would involve a list of steps that would make it successful to purchase a brand in the system (Gray 1998). The developers must carry extensive investigation of the system and walk through the system making changes and compiling questions as the customer would do. The problems that are experienced during these steps are fixed properly during the walkthrough and afterwards the developers or

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