StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Operations management at Starbucks - Research Paper Example

Cite this document
Summary
Operations management at Starbucks Name Class Professor About Starbucks Corporation Starbucks Corporation is a coffee shop company based in America. The global coffee house chain has its head offices in Seattle, Washington. It is regarded as the world’s largest coffee house with over 20, 890 stores situated in 62 countries…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.9% of users find it useful
Operations management at Starbucks
Read Text Preview

Extract of sample "Operations management at Starbucks"

Download file to see previous pages

Taiwan has 271 stores, Thailand houses 171 while India has 10 stores. This distribution makes a total of 20,891 stores spread across all over the world (Stacey 2004, 91). Starbucks deals in a range of products. Although its products are basically coffee based, the company has come up with formidable methods to diversify its lean range of products. With the use of a high innovative management and market research, the company has dominated the service of hot and cold beverages. It serves micro-ground instant coffee, whole-bean coffee, full leaf teas, snacks and pastries.

In addition, most of its stores stock and sell packed food items such as cold and hot sandwiches. It has increased its merchandise to include stylish mugs and tumblers among other utensils. The company has diversified its range of products to include others that are not coffee oriented. This is in an attempt to remain relevant in the market as well as improve its sources of income. It has evening locations that offer a variety of beer and wines. These locations also serve appetizers and light food stuffs past 4 pm.

Starbucks has entertainment division that thrills its revelers with a wide assortment of music. The Starbuck Entertainment Division markets music, publications and films. Since the company operates in several locations with varied tastes and preferences, its products are specific to the communities in their areas of operation. Many of its products are seasonal and specific to the locality of a particular store. Other than selling its products in its stores only, the company also stocks some of its products in general stores across the globe (Paul 2010,94).

Such products include Starbucks-branded ice creams and coffee in groceries, supermarkets and other consumer outlets. History of Starbucks The company was founded in 1971 as a local coffee bean retailer and roaster in Seattle. It has since expanded rapidly to be established in over 60 countries worldwide. It currently opens an average of a store a day. Until 1987, the company operated exclusively in the United States and Canada. Its first overseas branch was officially opened in the mid 1990s.

Presently, the overseas branches and stores constitute over one third of the total company’s premises. The company had a target of opening 1900 new stores outside the United States and Canada by 2012. This target has been despite closing a total of 300 stores within the boundaries of the United States since 2008 (Rapley 2005, 83). 30th March 1971 saw the opening of the first Starbucks in Seattle, Washington. The local coffee shop was founded by three partners; Jerry Baldwin, Gordon Bowker and Zev Siegel.

The three entrepreneurs who met s students in the University of San Francisco were inspired to serve high quality coffee beans. They were equipped with unique coffee roasting techniques of Alfred Peet, a famous coffee roaster. The original name of Starbucks Corporation at its founding was Pequod (Whaling ship from Moby-Dick). Some of the co-founders rejected the name later and renamed the store after the Chief Mate of the ship Pequodo; Starbucks. The three partners bought green coffee beans from their mentor, Peets.

Later, they began buying the beans directly from farmers (Rapley 2005, 81). Sale and Expansion of Starbucks Starbucks bought their mentor company, Peets from Alfred Peets in 1984. The total sales of coffee in the United Sta

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Operations management at Starbucks Research Paper”, n.d.)
Operations management at Starbucks Research Paper. Retrieved from https://studentshare.org/management/1476056-operations-management-at-starbucks
(Operations Management at Starbucks Research Paper)
Operations Management at Starbucks Research Paper. https://studentshare.org/management/1476056-operations-management-at-starbucks.
“Operations Management at Starbucks Research Paper”, n.d. https://studentshare.org/management/1476056-operations-management-at-starbucks.
  • Cited: 0 times

CHECK THESE SAMPLES OF Operations management at Starbucks

Capital structure and payout policy

Executive summary This report is about the capital structure and payout policy of starbucks Corporation, an international company that deals with coffee products.... Introduction Background starbucks Corporation is an international company that deals with coffee products, with its headquarters based in Seattle Washington, America.... It has Italian-style coffeehouse chain and it is the world's largest coffeehouse company, with presence in more than 60 countries and more than 20,000 stores (starbucks Corporation 2011 3)....
5 Pages (1250 words) Term Paper

Starbucks Management Strategy

The first starbucks store opened at Pike Place market in Seattle.... This case study will look at how starbucks overcame internal and external barriers in its business through design management and became one the most powerful brands in the 20th century.... … starbucks is one of the most successful global coffee companies that is doing more than just serving high quality coffee to its customers.... However, the global financial crisis slowed down the economy; many similar competitors entered the market and downplayed starbucks by offering low priced, high quality coffee....
6 Pages (1500 words) Essay

Starbucks Risk Management

starbucks Risk management Achievement of worldwide competitive advantage is what every business aims at, however there are risks associated with it.... starbucks have always considered the nature of demand of their coffee thus using this as the base of selecting the best suppliers as a way of minimizing global supply risk.... As a way of ensuring continuous production of high quality green coffee and leadership sustainability starbucks empowers her international coffee producers....
4 Pages (1000 words) Essay

Starbucks Analyse Marketing Activities and Performance

That is favorable use of operations management since Starbucks only pays for the productive hours worked, and with minimal supervision The operations management applied by Starbucks is implemented by baristas, employees, as well as the managers.... The latter makes the difference between the operations management used by Starbucks and the rest of its competitors.... It has immensely improved operations management with improved employee relations and customer satisfaction (Bedbury, 24)....
4 Pages (1000 words) Essay

The current business situation at this Starbucks shop and management operations aspects

 … This paper aims at analyzing Operations management at Starbucks with an emphasis on the ability of Starbucks to manage its operations management wing of the firm to achieve success in the service industry through high profitability and revenue flows.... This study aims at reviewing the strategy of Starbucks and analyzing the five performance objectives aimed at reaching greater customer satisfaction to aid in improving the performance, communication, efficiency and reliability on the delivery of quality service process at starbucks....
12 Pages (3000 words) Assignment

Strategic Management in an International Context

starbucks purchases and roasts high quality coffee beans that and sells them together with tea beverages, handcrafted coffee and… starbucks' strategy pillars on its mission, to inspire and nature the human spirit.... Howard Schultz (the CEO) initiated various plans of actions to ensure starbucks achieves its goals and objectives efficiently and The management strategized the Cooperation's plans to fit the internal and external business environment, and its internal coherence without facing any challenge or influencing its operation negatively (Schultz & Gordon 2011, p27)....
5 Pages (1250 words) Case Study

Starbuck's International Operations

The "Starbuck's International Operations" paper explains why starbucks had to expand outside the US and the entry strategies it adopted in international markets and discusses the various risks faced by starbucks and the effect of these risks in its revenues in international markets.... nbsp;… In the European market, it was described that starbucks faced rigid affray from well-established localized players that are well established and offer specialty coffees at smaller prices....
7 Pages (1750 words) Case Study

The Starbucks Coffeehouse Company and the Combination of Various Complementary Assets

The paper describes the small coffee house: the starbucks coffee house corporation that mainly specialized in the sale of roasted coffee.... hellip; The experiment which incorporated the traditional starbucks Coffeehouse shop format with the Italian concept of turning a coffee house into a place where people can have a sustained conversation in addition to their experiencing a sense of community was hugely successful and this consequently led to the birth of the starbucks experience....
12 Pages (3000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us