StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Advertising in the 21st century unit 8 - Essay Example

Cite this document
Summary
These include Television, radio, internet, and use of newspapers. First is the use of television. This media is visual. Most people watch a lot of television. In creating the right advert,…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Advertising in the 21st century unit 8
Read Text Preview

Extract of sample "Advertising in the 21st century unit 8"

Download file to see previous pages

This kind of media can help to pull in peoples imaginations. This is the best way to enable people interact intellectually with the services being offered, hence there is likelihood Emirates Airline Services will be in top of mind when customers require flight services. However, unlike television, the radio is just background noise heard while at work or when driving. It is also expensive as compared to media such as the internet. Thirdly, Emirates Airline use company publications. The publications include newsletters and magazines.

Unlike other forms of media, which have risen in prices, publications are within the scope of affordability. They have permanence unlike the television, and radio and enable people to refer to the advert when confirming company phone numbers or even a website. The advert must be good and attractive to capture people’s attention. It is also available to smaller number of people. Fourthly, the company uses the internet as a form of advertisement. Use of search engine advertising using the organization’s website has grown rapidly.

It is the fastest growing sector in the advertising industry. Potential customers visit search engine in search of different products and services on organization’s websites. In using this form of media, Emirates Airline will be able to operate 24 hours and 7days a week. Internet reaches customers worldwide. Organization’s internet adverts remain for quite sometime without change. To amend organization site and advert is simple and faster. However online marketing is not free as an organization may imagine.

The cost of software, hardware, web site design, online distribution costs and maintenance is costly. The most effective media used by Emirates Airline is advertising using the internet. The advert is available 24 hours a day, 7 days a week. Further, their customers are worldwide and internet makes it possible to access them. Furthermore, internet

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Advertising in the 21st century unit 8 Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Advertising in the 21st century unit 8 Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1565612-advertising-in-the-21st-century-unit-8
(Advertising in the 21st Century Unit 8 Essay Example | Topics and Well Written Essays - 1000 Words)
Advertising in the 21st Century Unit 8 Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1565612-advertising-in-the-21st-century-unit-8.
“Advertising in the 21st Century Unit 8 Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1565612-advertising-in-the-21st-century-unit-8.
  • Cited: 0 times

CHECK THESE SAMPLES OF Advertising in the 21st century unit 8

New Venture Creation Project

During the 20th and the 21st century, people consider computers as an important element of their lives (Awe, 12).... A central processing unit is a computer hardware whose main function is to carry the instructions of a computer program through logical and arithmetic operations of a computer system (Murthy, 34).... The business establishment will also have a repair unit, composed of highly trained individuals on all manner computer maintenance and repairs (Perryer, 28)....
8 Pages (2000 words) Essay

Strategic IMC Measurement in the 21st Century

Strategic IMC Measurement in the 21st century Name: Instructor: Course: Date: Strategic IMC Measurement in the 21st century IMC estimation in the 21st century is not an adventure for the timid due to the obstacles an organization can be faced with.... However, since IMC measurement is not a walk in the park, in this paper, there is also some advice on how to prevail over obstacles faced by various industries and we will understand why IMC measurement is actually not fit for those who are faint hearted in the twenty-first century industries (Ewing, 2009)....
9 Pages (2250 words) Essay

UR UMUC Healthy Fitness Center Analysis

In addition, the essay also relays policies aimed at to bringing the centre into a 21st century complex hence have a high competitive advantage in the market.... In order for UR UMUC Healthy Fitness Center to improve and achieve a 21st century standard, I opt to employ the differentiation Strategy.... The strategy also encompasses emphasis on branding, advertising, design, service, quality, and new product development (Baltzan, 2013)....
3 Pages (750 words) Case Study

Advertising in the 21st century Unit 9 Project

A large number of companies worldwide become successful in dominating the market and to become listed This piece of research work addresses the relevance of IMC in today's business world and examines how this can be implemented as a strategic step for advertising campaign.... Lamb, Hair and McDaniel (2004) described that integrated marketing communication is a careful combination of all promotional messages like traditional advertising, sales promotion, personal selling, event marketing, public relation, interactive marketing and so on so as to assure consistency in whatever messages being communicated to the targeted markets (p....
4 Pages (1000 words) Essay

Week 4 Individual Assignment

The current bid is a price of $15 per unit.... The profit margin on this model is 15% due to the fact that total cost equal $17 per unit.... advertising campaigns can ignite the demand of the product.... A company can improve its profitability by either increasing its revenues or decreasing its expenses....
5 Pages (1250 words) Essay

Vertical Boundaries of the Firm - Vertical Chain and Vertical Integration

However, when they move into real vertical chain system, they will have to ensure that they follow the Quasi Marris economic model which is more fit for the 21st century, and ensure that behavioral factors are taken into consideration every time.... The company has a production unit in Birmingham from where furniture orders placed in its twelve showrooms throughout Britain are produced and shipped.... And this would bring in orders that the Birmingham production unit cannot handle....
5 Pages (1250 words) Essay

How Business Use Information Systems

The paper "How Business Use Information Systems" highlights that the real-time data capture has reduced inefficiencies by effective monitoring of performances.... Customer service has improved and value-added services have improved customer relations in a more challenging and productive environment....
9 Pages (2250 words) Coursework

Buyer Behaviour

The marketers in the 21st century observed to adopt strategies, such as product segmentation and considered financial tricks in order to execute their loyalty programmes.... This paper "Buyer Behaviour" discusses attitudinal loyalty that has been developed with its prime focus on the motive of the customers signifying their psychological preferences....
8 Pages (2000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us