StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing Plan for Pizza Restaurant - Essay Example

Cite this document
Summary
The author of the paper titled "Marketing Plan for Pizza Restaurant" focuses on a Pizza Restaurant which chooses a Mass-Marketing strategy for its segmentation because it will be more relevant for a restaurant rather than differentiated or any other strategy. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Marketing Plan for Pizza Restaurant
Read Text Preview

Extract of sample "Marketing Plan for Pizza Restaurant"

The mass-marketing approach thus considers the market to be one homogenous market segment. When it comes to Pizza Restaurants, their goods, which are pizza-and other food items, may be of different quality, and services are almost similar therefore a mass-marketing strategy of segmentation will be more appropriate. The other two major strategies, namely differentiated (target marketing) and concentrated (niche or product differentiated marketing) (Sandhusen, 2008, 298) are not chosen for Pizza restaurants due to that they are less likely to be appropriate for a service business like a restaurant or hotel.

Though consumers are segmented based on their preferences, they all visit the restaurant and are served food or other products delivered to them when they are in the restaurant, which is very different from all other industries. Answer to Question 2 The food products and dining services that Pizza Restaurant aims to provide to its customers, who are rich hippies from Riyadh, Saudi Arabia, will be able to provide excellent quality of taste and mere satisfaction for their needs and will be branded as a very unique in the market.

Answer to Question 3 Customer relationship management is a marketing strategy that places consumers as the center for all of a business’s marketing operations, to retain the consumers and gain long-term profitability. A better relationship with consumers helps the business retain them for a relatively long time, make them loyal customers, and convert them into increased long-term profitability. It also helps position the brand well and create brand equity in consumers’ minds. Customer Relationship Management will form to be a tool for Pizza Restaurant to be an interactive process for achieving an optimum balance between Restaurant’s investments and customer satisfaction to generate maximum profitability (Shaw and Reed, 1999, p. 4). 

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing plan Essay Example | Topics and Well Written Essays - 500 words - 2”, n.d.)
Retrieved from https://studentshare.org/other/1409385-marketing-plan
(Marketing Plan Essay Example | Topics and Well Written Essays - 500 Words - 2)
https://studentshare.org/other/1409385-marketing-plan.
“Marketing Plan Essay Example | Topics and Well Written Essays - 500 Words - 2”, n.d. https://studentshare.org/other/1409385-marketing-plan.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Plan for Pizza Restaurant

Marketing Plan for Pizza Restaurant Located in Riyadh

"Marketing Plan for Pizza Restaurant Located in Riyadh" paper identifies the major competitors, their marketing strategies, and the strengths and weaknesses of these competitors.... Major competitors of pizza restaurant are other Hotels, Restaurants, and Resorts in nearby cities.... As most of the ohe customers prefer spending on leisure and entertainment at restaurants, the pizza restaurant has growing opportunities to target these customers and grab a slice of this significant market environment....
2 Pages (500 words) Essay

Internal and External Analysis of Pizza Restaurant

for pizza restaurant, its customers are rich hippies and business or other professionals from Riyadh who come to meet their needs of hunger, thirst, joy, and leisure entertainment.... The paper "Internal and External Analysis of pizza restaurant" analyzes competitor and customer analysis.... This paper presents a brief report based on the marketing analysis of the pizza restaurant, to be located in Riyadh, Saudi Arabia.... This piece of the paper relates to various marketing concepts and principles such as marketing vision, marketing mix, customer analysis, internal and external analysis, and marketing strategies about pizza restaurant....
6 Pages (1500 words) Essay

Marketing Strategy and Marketing Plan of Pizza Hut

Pizza Hut offers a long list of different pizzas with a variety of other food items Marketing Strategy and marketing plan of Pizza Hut Introduction: Pizza Hut is an American restaurant chain.... arketing Plan by Pizza Hut: marketing plan of Pizza Hut includes following key components that help the brand to shape its position in the current local market.... Pizza Hut has introduced itself as a uniquely different food restaurant from other traditional Pizza restaurants all around the world....
2 Pages (500 words) Essay

Research project

The Pizza Express restaurant is a well known restaurant located in the United Kingdom and many other countries like Europe, India, Hong Kong, Pakistan and the Middle-East (Luo, et.... It has a huge customer base and the restaurant is known to serve its customers for a long period of time.... The restaurant aims to serve quality food to the customers and create a brand loyalty among them.... The project is based on the customer service provided by the The research can be carried out based on a survey on the loyal customers as well as the managers of the restaurant....
14 Pages (3500 words) Essay

Pizza Hut Marketing Dynamics

It develops a comprehensive marketing plan which anticipates and can adapt to change while being mindful of ethical and legal issues.... This paper "Pizza Hut Marketing Dynamics" takes a look at the marketing dynamics that made Pizza Hut a success The first restaurant opened on May 31, 1958, in Kansas.... The following year, 1972, Pizza Hut goes international with its first restaurant outside the United States in Costa Rica.... By 1976, the 100th restaurant opened in Australia....
6 Pages (1500 words) Essay

Marketing Strategies of Pizza Hut

The company that is the subject of this paper "Marketing Strategies of pizza Hut" is pizza Hut which deals with the production of custom-made pizzas all over the world.... pizza Hut's sole aim was to increase its market share through the allocation of franchises to entrepreneurs all over the world (Daszkowski, 2012).... pizza Hut employs various marketing strategies including free pizza delivery to consumers and the use of unique toppings....
6 Pages (1500 words) Report

Developing a Project Plan: Frozen Pizzas

rozen Pizza was introduced in Norway by the establishment of a well-known pizza restaurant in Oslo named Peppe's in 1970.... Quickly adopted as a popular meeting place for youth in the city and the suburbs, the American-inspired restaurant was very successful, and two other Peppe's restaurant was opened within the first few years.... There are many varieties of pizza that exist worldwide.... There have been great innovations branding the flatbread with tomato topping the name pizza....
8 Pages (2000 words) Assignment

Marketing Strategies in the Pizza Hut Company

he big New Yorker Pizza is for pizza lovers in New York.... This case study "Marketing Strategies in the pizza Hut Company" focuses on pizza Hut, seeking to evaluate its marketing circumstances, e.... pizza Hut is considered the largest pizza Chain in the world.... It has more than 12000 pizza delivery outlets and restaurants across the globe.... pizza Hut has always targeted and tried to satisfy a diverse customer base domestically (i....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us