StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing Management Class Discussion wk4 - Essay Example

Cite this document
Summary
This period was denoted by a constantly increasing birth rate, extending for about fourteen years. The English-speaking countries particularly experienced a tremendous birthrate…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
Marketing Management Class Discussion wk4
Read Text Preview

Extract of sample "Marketing Management Class Discussion wk4"

The Four Generations Baby boomers The baby boomers is the term given to people who were born immediately afterthe Second World War. This period was denoted by a constantly increasing birth rate, extending for about fourteen years. The English-speaking countries particularly experienced a tremendous birthrate spike, which gives the phenomenon “Baby Boom” and hence their name, Baby Boomer. In their teen and college life, baby boomers formed the characteristic counterculture of 1960s but as time went by, by became increasingly conservative and they eventually birthed Generation X and Generation Y.

most scholars use 1946 and 1964 as the generation’s cutoff (Kouzes & Posner, 2006). Generation XAlso known as the 13th Generation, these followed the baby boomers and they were born somewhere between 1964 and 1980. They grew up in and connected to the pop culture which was famous in ‘80s and ‘90s. The terminology has found use in marketing, social sciences and demography. Generation yAlso known as the Millennials, the Echo Boomers or lightly as Generation Why, they are a cohort born somewhere between 1984 and 1994 (Kouzes & Posner, 2006).

They are actually children of Baby Boomer and they were raised with many world-changing events happening all around them, including the rise of internet and mass communication. It is renowned as the battleground for culture wars with increasing disagreement between progressive and conservative perspectives. Generation SilentThis is commonly known as Generation Z. this is the generation living in First World or Western culture following Generation Y. there is usually a debate on the cutoff for birth year of this generation, with 1990-2001 range.

This generation has been given several other names such as “Homeland Generation” and even “Google Generation”. As a rule of thumb, every generation believes that their generation was the best. This is because change is not always well embraced and with the constantly and swift generational changes, every generation fells threatened and that is why they believe their generation was the best.However, taking a closer look, one can note that generations do not have a significant difference.

When our parents were young, they were free, and had babies, and they went and did their shopping at the cheap store. When we get children, we are free, and we want to shop at the cheap store. Millennials were at some point young, and when they got kids, they went shopping at the cheap store. From this trend, it is clear to see that all generations are somewhat the same and all that everyone tries to do is to get by no matter the generation or the age.ReferenceKouzes, J. M., & Posner, B. Z. (2006).

The leadership challenge (Vol. 3). John Wiley & Sons. Retrieved from http://books.google.com/books?hl=en&lr=&id=kHt_CeUoVZQC&oi=fnd&pg=PR13&dq=%22times+of%22+%22Back%E2%80%9D+is%22+%22sense+of%22+%22team.+As+a%22+%22that+people+make+the%22+%22security+and%22+%22to+the%22+%22Savvy+-+Digital%22+%22others+to+honor%22+%22importance+of+great%22+&ots=RTp2kpw5dc&sig=hAX7P6SXwHxRn3E4YLuuAeWjyfE

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Management Class Discussion wk4 Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Marketing Management Class Discussion wk4 Essay Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/business/1679465-marketing-management-class-discussion-wk4
(Marketing Management Class Discussion Wk4 Essay Example | Topics and Well Written Essays - 250 Words)
Marketing Management Class Discussion Wk4 Essay Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/business/1679465-marketing-management-class-discussion-wk4.
“Marketing Management Class Discussion Wk4 Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/business/1679465-marketing-management-class-discussion-wk4.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Management Class Discussion wk4

An Enquiry into Branding at Nike

This is because the research provides a discussion brand-related matters in Nike, hence it is important to understand the concept of brand and its role in organisations' operations and activities.... Introduction Branding is an important aspect of marketing (Ashworth and Kavaratzis, 2010).... It is a central theme in the development of the marketing plan which lies at the heart of corporate strategy (Kumar, 2009).... Once a brand is created, various concepts and ideas of the product offerings are woven into the brand and advertising and other marketing communication ventures are...
16 Pages (4000 words) Essay

Females Are the Best Marketing Agents than Their Male Counterparts

Nowadays, how aggressive one is while marketing the wares of the company he/she works for determines how the management of the company will view him/her.... To conform whether the above assertions are true, a study involving two star marketing agents (Mr.... marketing opportunities are there but only the go-getters are better placed to notice them.... Various companies have come up with marketing strategies on how they will market their wares to the public in this world full of competitions and new innovations from time to time....
7 Pages (1750 words) Essay

Entering the Fourth Environmental Wave

In other words, environmental management has now become a notion of survival for the organizations and even states globally that are now focusing primarily on opportunities that may bring environmental benefits that will be an alternative warfare and most importantly, dominating tool to rule the world in coming years.... This paper is a little attempt to discuss some of the aspects of environmental management while focusing mainly on a scholarly piece (MacLean, 2009) that will be the fundamental basis of this paper....
10 Pages (2500 words) Essay

Marketing Strategies for Nonprofit Organizations

marketing strategies employed by the firm embrace word of… Current customers perceive the firm's products to be of high quality but there are complaints regarding delayed deliveries and sometimes costs being too high.... To avoid failing of the business as well as ensuring adequate meeting of client's demands, it entails the firm to apply appropriately marketing mix.... Under product marketing mix, the organization will consider its 4Ps with the intention of applying it effectively with the intention of attaining high aggressive edge (Czinkota, Ilkka &Michael 57)....
9 Pages (2250 words) Essay

Supply Chain Management Role in the Company's Progress

The framework of activities between the business organizations forms a significant… It is believed by the executives of various leading organizations that if the business processes and primary internal activities are managed and linked properly, then the Companies aiming at acquiring successful supply chain management need to alter from the management of functions in isolation to integration of the activities into major processes of supply chain management....
11 Pages (2750 words) Essay

Marketing Plan for the Slate

With reference to the product lifecycle, it can be said that marketing is relevant at all stages of the product but more… This is because it is at the introduction stage that more information and education needs to be given out as part of promotion of the product or service (Saunders, 2005).... It is based on this understanding that the current marketing plan is considered The product is called Slate, which is customized tablet computer for younger students at the preschool and early childhood level....
10 Pages (2500 words) Essay

Strategies and Resources for Success

trategy and Resource Tools that Can Be Used To Ensure Successful Online LearningDevelopment of a Good time Management StrategyOne of the challenges that the online learners are experiencing is lack of the self-discipline that is needed to devote enough time to class in courses that may not have regular time schedule to meet the synchronous online (Ottenbacher & Harrington, 2010).... This may provide a good opportunity for a better discourse through written class discussions that may enable students to craft their time in providing the responses (Dar, Buckley, Rokadiya, Huda, & Abrahams, 2014)....
2 Pages (500 words) Coursework

The Need for Having Discount Stores within the British Retail Landscape

This is a healthy challenge for the expensive supermarkets like Sainsbury and Tesco situated within Britain and has opened a door for the low-priced discount stores – a sure haven for the not-so-privileged and the generally well-known working class of United Kingdom.... The paper 'The Need for Having Discount Stores within the British Retail Landscape' presents British supermarkets that are expensive but it is the manner in which they conduct the retailing business that makes them the hottest business present on planet earth....
6 Pages (1500 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us