StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Book Report/Review Example

Cite this document
Summary
The three elements that described by John Battelle in his book “the search”, that make up any web search system include, publisher, marketer, and audience ( Harris 27). The elements that the Google’s founders inventions drastically changed are, participation, leveraging…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.9% of users find it useful
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Read Text Preview

Extract of sample "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture"

The Search” by John Battelle The three elements that described by John Battelle in his book “the search”, that make up any websearch system include, publisher, marketer, and audience ( Harris 27). The elements that the Google’s founders inventions drastically changed are, participation, leveraging content and creation of value and advantage.Page rank refers to a system of ranking the existing web pages which were developed by Google founders. Page rank continues to play a major role in web searching tools.

It is a system that depends on the unique democratic nature of google web by utilizing the wide link structures which form the basis of the page value. The system interprets a link from one page say A, to another page B as a vote by the former. The system realizes that votes put or cast by pages that are important carry more significancy thus helping determining the usefulness of the other pages. The original way of ranking website using page rank is a valid complaint. This is because google it failed to fully explain how the system could be seen or viewed.

Web page ranking has made certain interesting changes to website construction all over the world. Google is of late is noting that page rank is vital but it is not the only factor in page ranking. It is good since most people have fixated themselves on the page rank for a long time. Page rank is also one of the factors for ranking of pages. Searchers usually do not see the ranking but behind the operation scene, it helps in the determination whether the page will appear top search or not.

The page ranking has also made the searches on the websites or search engines easier. Another good thing about page rank is that it improves more as the web grows bigger, this is because every new search is an added information and consequently another vote counted for the web. Thus the page rank has changed the construction of the website for the better. Google founders made money and expanded their venture in web based business without having a business plan nor the resources. This was successful because the type of business they were venturing into being an innovation by the founders thus lacked competition.

This created a monopolistic market where they controlled every aspect of the market thus realizing as much as they could. They had no revenue since they were college students but they had strongly believed in the success of the project they were coming up with. The founders took a huge risk and in business, the higher the risk, the higher the return which in this case is justified. The founders were innovative enough to turn their ideas into the revenue generating company.. Innovation is a social procedure that calls for collaboration of ideas into growth that can be funded without the use of business plans.

The founders shaped their ideas into products then launched them for sale.The investment was a success and the company. The fact that eBay and Microsoft are fearing that google might even surpass them is enough indication of the growth of the company into a reputable one. My opinion on this type of investment is that it is the best since success is guaranteed. The likelihood of getting competition is zero thus giving an investor good opportunity to make money. The parallel investment seeks to invest big to help them in realizing return on investment.

The market information required in this model includes, consumer information, economics of the market, and energy services.Works CitedHarris, Scott D. "Dictionary adds verb: to google." San Jose Mercury News. July 7, 2006. Retrieved on July 7, 2006.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Search Book Report /Review Example | Topics and Well Written Essays - 500 words”, n.d.)
The Search Book Report /Review Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/marketing/1610514-the-search-book-report
(The Search Book Report /Review Example | Topics and Well Written Essays - 500 Words)
The Search Book Report /Review Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1610514-the-search-book-report.
“The Search Book Report /Review Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1610514-the-search-book-report.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Google And Yahoo Case

A detailed analysis will be drawn to determine the organizational culture and approaches to management and leadership in google and Yahoo.... This culture is already established in google and Yahoo!... Organizational culture in google and Yahoo!... and google and accordingly has found out the mediating role of culture on the approaches towards leadership and management.... Organizational culture, management and leadership are integral mechanisms....
25 Pages (6250 words) Assignment

Internet and Culture

Consider the behavioral aspect or dimension of our culture.... Apart from anthropological and sociological definitions of the term culture one can have the concept of popular culture also to explain the phenomenon of Internet and its impact on our culture.... Any identified culture can, thus, include their beliefs, rituals, art, technology, styles of dress, rules of behaviour, language, religion, political, economic systems and even ways of producing and cooking food....
18 Pages (4500 words) Essay

How We Find Information by Technology and How It Helps

The search: how google and its rivals rewrote the rules of business and transformed our culture.... google and other modern search engines earn money through advertising.... In fact, it took some time before Google thought of a way of monetising the search engine.... Social media enables us to send personal information such as pictures, and videos to our friends.... How Are our Undergraduates Using YouTube?... Therefore, while videos and audios are great sources of information, they also serve as free sources of traffic to business websites....
13 Pages (3250 words) Essay

Growth And Development Of Entrepreneural Ventures

?The search: how google and its rivals rewrote the rules of business and transformed our culture.... This service has raised a lot of controversy from author and publishers who have sued the company in the past for failing to adhere to the copyright rules of the holders.... Very business is expected to have certain codes of ethics, which define the kind of interactions that its staff is to have in the course of its business practices....
7 Pages (1750 words) Essay

Growth and Development of Entrepreneural Ventures

?The search: how google and its rivals rewrote the rules of business and transformed our culture.... This service has raised a lot of controversy from author and publishers who have sued the company in the past for failing to adhere to the copyright rules of the holders (Battelle, 2005). ... The reporter casts light upon the fact that every business is expected to have certain codes of ethics, which define the kind of interactions that its staff is to have in the course of its business practices....
7 Pages (1750 words) Essay

Google, Globalisation and the Nation-State

This essay 'Google, Globalisation and the Nation-State' aims to discuss the growth of google and its implications for the study of global political economy, with a particular focus on the relationship between the company and the nation-state.... More specifically, Google works in three steps: (1) upon receiving the search query from the user's machine Google's web server sends the query to its index servers; (2) the query then travels to Google's doc servers, which retrieve the stored documents and generate the search results; (3) the search results are returned from Google's doc servers to the user in a fraction of a second (Google, website)....
31 Pages (7750 words) Case Study

Evaluation of International Human Resource Strategy at Google Inc

Google ought to be cautious in adjusting business and delight exercises.... significant part of the organizations prosperity has been dependent upon the way that they have been more adaptable and thinking ahead of its rivals, for example, Microsoft and Yahoo (Elgin, 2005).... The page gives the important data in regards to computerized data and gives connections to advise both google and the U.... ?how google Motivates their Employees with Rewards and Perks....
16 Pages (4000 words) Case Study

How IT Companies Should Be Like

how google and its rivals rewrote the rules of business and Transformed our Culture, Penguin Group. ... The company was launched officially in 1998 and its first official location was in a home basement (Scott, 2008).... The company was launched officially in 1998 and its first official location was in a home basement (Scott, 2008).... Before the launch of the search engines, the web was much disorganized (Battelle, 2005).... The company has other products apart from the search engine which includes Google Earth and Gmail....
9 Pages (2250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us